E-auction 573-519604 - fme_899355 - BP jetons and tokens Médailles, lot de 3 ex.
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| Estimate : | 10 € |
| Price : | 1 € |
| Maximum bid : | 10 € |
| End of the sale : | 08 April 2024 20:38:00 |
| bidders : | 1 bidder |
Type : Médailles, lot de 3 ex.
Date: 1968
Mint name / Town : s.l.
Metal : zamak
Diameter : 36 mm
Orientation dies : 6 h.
Weight : 18,43 g.
Edge : Lisse
Puncheon : sans poinçon
Obverse
Obverse legend : (LÉGENDES DIVERSES).
Obverse description : (reproductions diverses).
Reverse
Reverse legend : LE TRESOR DES ROIS DE FRANCE. COLLECTION BP..
Reverse description : (légendes diverses).
Commentary
Lot de 3 médailles :
- N°11, Jean II le Bon, Franc à cheval de 1360, 36 mm, 6,49g
- N°16, Henri III, franc d’argent de 1577, 24,5 mm, 5,37g
- N°19, Louis XIV, écu de 1643, 28,5 mm, 6,57g.
- N°11, Jean II le Bon, Franc à cheval de 1360, 36 mm, 6,49g
- N°16, Henri III, franc d’argent de 1577, 24,5 mm, 5,37g
- N°19, Louis XIV, écu de 1643, 28,5 mm, 6,57g.
Historical background
BP jetons and tokens
1968
The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..
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