E-auction 638-640479 - BP jetons and tokens Reproduction monnaie de Sicyone n.d.
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Type : Reproduction monnaie de Sicyone
Date: n.d.
Metal : silver plated brass
Diameter : 15 mm
Weight : 1,60 g.
Edge : lisse
Puncheon : sans poinçon
Coments on the condition:
Patine hétérogène avec des traces d’usure et quelques rayures. Flan irrégulier
Obverse
Obverse legend : ANÉPIGRAPHE.
Obverse description : Chimère passant à gauche.
Reverse
Reverse legend : SICYONE / L. O. P. / 360A 330 / AV J. C. / AD.
Reverse description : Légende en 5 lignes.
Commentary
Attention, il s’agit d’un jeton reproduisant une monnaie
Dimensions : 15x17 mm.
Dimensions : 15x17 mm.
Historical background
BP jetons and tokens
1968
The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..
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