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E-auction 259-182905 - fjt_459275 - BP jetons and tokens PTOLEMEE SOTER - Tétradrachme - n°VII 1968

BP jetons and tokens PTOLEMEE SOTER - Tétradrachme - n°VII VF
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NO BUYER'S FEE.
Estimate : 5 €
Price : 4 €
Maximum bid : 4 €
End of the sale : 02 April 2018 18:27:30
bidders : 2 bidders
Type : PTOLEMEE SOTER - Tétradrachme - n°VII
Date: 1968
Mint name / Town : s.l.
Metal : zamak
Diameter : 28 mm
Orientation dies : 6 h.
Weight : 7,18 g.
Edge : Lisse

Obverse


Obverse description : Athéna Promachos ou Alkidemos marchant à droite, brandissant une javeline de la main droite et tenant un bouclier de la gauche ; dans le champ à droite, un monogramme et un aigle sur un foudre tourné à droite .

Reverse


Reverse legend : LE TRESOR DES MONNAIES ANTIQUES. COLLECTION BP..
Reverse description : En quatre lignes : VII / PTOLEMEE SOTER / TETRADRACHME / IVè S.AV. JC..

Commentary


Attention, il s’agit d’un jeton reproduisant une monnaie.

Historical background


BP jetons and tokens

1968

The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..

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